Overview
This project involved designing a landing page and Instagram post for two fictional floral brands in the same industry — each promoting the same type of campaign, but with distinctly different visual identities. Brand 1, Vibrant Vines, embodies a playful, bold, and vibrant personality. Brand 2, Bower & Thorn, communicates a clean, modern, and premium aesthetic.
Brand 1 — Vibrant Vines
Vibrant Vines is a bold, energetic floral brand promoting a bouquet workshop event called "Bloom & Learn." The design uses a warm yellow and orange palette with green accents, Fredoka One for headlines, and dynamic asymmetric compositions to capture the brand's lively personality.
Landing Page
Instagram Post
Brand 2 — Bower & Thorn
Bower & Thorn is a premium floral brand promoting "The Language of Flowers" — an intimate floral arranging workshop. The design uses dark, earthy neutrals, Cormorant Garamond for headlines, and static, grid-based compositions to reflect the brand's refined and sophisticated identity.
Landing Page
Instagram Post
Full Project
View the complete file including both brands, design rationale essays, and all deliverables.